A podcast is great for anyone who has a long customer lead time or someone who can benefit from educating your potential clients. A podcast allows you to build trust within your listeners because you are intimately speaking with your ideal clients, educating and showing them who you are by giving them helpful content, regularly. I work with a lot of people in the mental wellness space as this is one area that has a lot of stigmas, but also there's a lot of need for help. A podcast is a much better path for a new therapy practice than just a paid ad, because listeners of the podcast are already introduced to what therapy would be like, and it's less of a jump
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